Virtual Reality, Augmented Reality, and Mixed Reality are the latest frontiers in media. These are not to be dismissed as just a fad; rather they are shaking up various industries and offering new ways to connect with audiences.
When you leave you will:
- Understand the differences between Virtual Reality, Augmented Reality, and Mixed Reality
- Be familiar with practical applications of these 3 forms of media
- Know how other industries are working these into their marketing mix
Eric Lee, Animation Director, will be on hand from Creative Filter to explain and expound on VR, AR, and MR.
Creative Filter has been involved in creating industry-leading VR and AR experiences for the past 3 years (a long time in such a new media). These experiences have been instrumental in introducing audiences to captivating content for both B2C & B2B applications. From entertainment-based projects to educational content, our team of creators continues to push the envelope of whats possible.