Chris LoDolce, Inbound Marketing Professor of Customer Training for HubSpot, will fly in from Cambridge, MA to discuss concepts of Inbound Marketing to gain the attention of strangers by attracting them to our websites, converting those visitors we attract into leads, closing those leads into customers and delighting those customers so they become promoters of our business.
Topic Highlights:
- InBound Methodology
- InBound Marketing Fundamentals
- Buyer Personas
Before coming to HubSpot Chris worked for Invoke Solutions, an Online Market Research company. After taking on the role of Marketing Manager he began eight hours of consulting with one of HubSpots Inbound Marketing Consultants. Following the recommendations of his consultant, Chris was able to set new company webinar records , significantly increase daily lead volume as well as increase overall site traffic. Chris LoDolce received his undergraduate from Bentley College in Marketing and Information Technology and his MBA from Elkin B. McCallum Graduate School of Business with a double concentration in Marketing and Entrepreneurial Studies.
LOCATION: The Summit Club, 15 W. 6th St., (6th & Boulder) 30th Floor
PARKING: Free 2 hour parking in the Bank of America parking garage or the ONEOK garage.
Validate parking ticket at registration table.
ANNUAL SPONSORS: CP Solutions and Cubic