You don’t have much time to deliver information on your website before the user goes elsewhere. At any stage of development, making sure your website is as usable as it is pretty is one of the best investments you can make. Guerrilla UX allows for ongoing improvements without stopping for a full-scale UX Study, which is ideal but not as nimble.
Kevin Jessop, CEO + Research Director of Evolve Research in Oklahoma City will cover:
…establishing our UX qualifications
…why UX test
…why Guerrilla Style
…how to do it
…how much will it cost
…how to think like a user, not a marketer
Mr. Jessop will also discuss the following techniques:
…Usability Labs – task-based UX
…Prototyping – UX based upon ideas
…Card Sorting – grouping information togetherKevin Jessop is a research veteran (not that we’re implying he’s old or anything) having worked in the marketing research industry his entire professional career. His passions are social, brand and advertising research and he has a penchant for website usability and user experience research. He loves pushing industry boundaries and is forever using technology to make research better. Kevin is truly dedicated to the craft - ask him about almost taking a bullet to ensure quality data collection. Seriously.
Kevin is a graduate of the University of Brunel in England and is a dedicated member of the American Marketing Association.