“It’s got legs…” – Event Branding that Lives Beyond the Event
Co-Presented by Todd Pyland and Talmadge Powell of Talmadge Powell Creative
Pyland and Powell, with Talmadge Powell Creative, will present their approach to treating nonprofit fundraising events like marketing campaigns, creating a brand that lives beyond the event itself. Whether you’re interested in event design or looking for creative ideas on integrated campaign strategies, you’ll find something valuable in this conversation.
Local organizations and events that benefit from Talmadge Powell Creative, and that you may be familiar with, are Tulsa CARES, Philbrook Wine Experience, and Alzheimer’s Association. The following strategies and tactics were used by TPC and could be helpful to you as well:
- Integrating traditional and modern techniques in service of a unified message
- Creating an event/campaign brand that leverages a moment in the life of the company brand
- Cultivating one-off events into longterm client relationships