Heather Mackay, Founding Consultant of Vital Clarity Consulting - will be speaking on managing the market research process to ensure accurate, cost-effective, and impactful insights.
Cutting through the big data clutter by exploring the pros and cons of the many research resources available in order to find the best fit data backbone that supports your business strategies and decision-making.
Key Take Aways:
- Establish best practices for managing and protecting every step of the research process
- Explore when and how to use different types of data
- Determine appropriate vendor support roles and how to detect “snake oilâ€
- Optimize data reporting to share clear and actionable results
Get to Know Our Speaker...
Heather Mackay is the Founding Consultant for Vital Clarity Consulting. For well over a decade, Heather has worked with a wide cross-section of the world’s top companies (e.g., ExxonMobil, PennWell, QuikTrip, Citibank, Target, Pfizer, Samsung, Coca Cola, John Deere, etc.) (Read more)
NEW LOCATION:
Tulsa City-County Central Library
Aaronson Auditorium
400 Civic Center
Tulsa, OK 74103
PARKING:
Up to 2 hours free parking in the Central Library parking garage with ticket validaation. Park in lower level to enjoy direct entry to Aaronson Auditorium.