The Evolution of Account Based Marketing - How Account Based Marketing is addressing the changes in the B2B Marketplace
The B2B marketplace continues to become more complex. The growth of technology & data was supposed to help, but it hasn’t. The B2B marketers role is now a content expert, data expert, technology expert along with the need to elevate marketing’s performance. The time for Account Based Marketing is NOW, and it’s important that we do it right.
In this session you will learn:
- Why has Account Based Marketing risen to the top of the marketing solution stack, how is it helping?
- What is included (or not) when we talk about Account Based Marketing
- How do we get started with an ABM tactic
- What KPI’s should we be considering for ABM programs
- How can marketers drive more effectiveness for sales
Our speaker, Sonjoy Ganguly, SVP, Product Management for Madison Logic will be flying in from New York City to share Account Based Marketing insights and knowledge. Please attend to give him a warm T-Town welcome.
Meet Our Speaker: Sonjoy Ganguly joins Madison Logic, as the SVP, Product Management, with over 20 years as a veteran product management executive. With extensive experience in the media, financial and professional services industries. Sonjoy was most recently employed by Deloitte & Touche in their Strategy, Brand & Innovation division, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies to create innovative, market leading solutions at scale.